Smartphone Market Share 2025 By Country 2025. As of 2025, the country counts over 310 million smartphone users and a smartphone penetration rate of over 96 percent. The latest canalys research reveals that the worldwide smartphone market continued to grow strongly in q2 2025, with shipments reaching 288.9 million units.

The number of smartphones in use. According to canalys’ latest research, worldwide smartphone shipments grew 11% year on year in the first quarter of 2025 as consumer demand momentum picked up.